While it’s easy to get caught up in the “what” pieces of event planning, a new report says planners should initially be focused on the “why.” The first question to ask: Why are we having this event?
Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members.
Sandbox, a globally focused organization with an ambitious agenda “to co-create the world we inherit,” has rapidly grown its network of young members. For associations looking to recruit and engage the next generation, its ground-up collaboration model offers some lessons worth considering.
Netflix’s decision to drop user reviews has largely been met with indifference by users. That’s probably not an accident, and it’s an idea your association should steal.
A study suggests that workplaces where employees don’t feel a connection are at risk of higher turnover. Listening is a good start, but actions matter too.
A recent poll from Teneo Hospitality Group reveals that there are a lot of things keeping meeting planners up at night. The top six run cover everything from technology capabilities to data security and dietary requirements.
What’s the secret behind the Risk Management Society’s effective global program? An engaged board of directors.
The good news is that there are so many email marketing providers out there that you could probably find one to cover absolutely anything you can think of. The bad news? You have to choose one, and without doing your research, that choice can be crippling.
Replacing a long-tenured executive is a challenge even in the best circumstances. But it can be done smoothly with advanced planning and clear communication to members, stakeholders, and—especially—staff. When Kristine Hillmer, CAE, was hired to be CEO of the Wisconsin Restaurant Association late last year, she had four months to prepare for day one—the day […]
The Atlantic Falcons’ fan-first pricing model sounded like a crazy idea when it was first announced. But now that it’s bringing in more money than expected, associations may want to consider upending their conference pricing strategy too.